Chapter
7. Chapter 7
Media Literacy Activity: Movie Watching at Cinemas or as Home Entertainment?
Media Literacy Activity, 11th Edition:
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You must read each slide, and complete any questions on the slide, in
sequence.
Media Literacy Activity:
Movie Watching at Cinemas or as Home
Entertainment?
Activity Objective: In this activity, you will apply the critical process
to compare and contrast the experience of watching movies at home versus movie theaters.
Pre-Activity Instructions: Identify ten friends or classmates and at
least five people over the age of fifty that you want to interview about their experiences watching
movies.
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Reviewing the Critical Process
Developing a media-literate critical perspective involves mastering five overlapping stages
that build on one another. Let’s review the critical process you’ll be using below:
Description: paying close attention, taking notes, and researching the
subject under study
Analysis: discovering and focusing on significant patterns that emerge
from the description stage
Interpretation: asking and answering “What does that mean?” and “So what?”
questions about one’s findings
Evaluation: arriving at a judgment about whether something is good, bad,
or mediocre, which involves subordinating one’s personal taste to the critical “bigger picture” resulting
from the first three stages
Engagement: taking some action that connects our critical perspective with
our role as citizens to question our media institutions, adding our own voice to the process of shaping the
cultural environment
Description
Survey ten of your friends and/or classmates and at least five people over the age of fifty. Ask them the
following questions:
- How often do you go out to a movie theater?
- How do you describe the experience of going out to the movies? Why do you choose to go out to the
movies? Do you enjoy it? Do you wish you did it more or less? What do you dislike about going out to the
movies?
- How often do you watch a movie at home? When you watch at home, how do you access the movie? For
example, network TV, cable TV, DVR, cable on-demand services, DVD, streaming services (Netflix, Amazon),
YouTube, or other Web site?
- How do you describe the experience of watching movies at home? What are the main reasons that they
give for choosing to watch movies at home? Do you enjoy it? Do you wish you did it more or less? What do you
dislike about watching movies at home?
Use the space below to answer the following question.
Question
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_feedback: Your response has been accepted and will be graded by your instructor.
Analysis
With the interview responses in mind, let’s explore what patterns emerge regarding the
experience of movie watching at a movie theater versus at home.
Use the space below to answer the following questions.
Question
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_feedback: Your response has been accepted and will be graded by your instructor.
Interpretation
Through the following questions, interpret the experience of movie watching at cinemas and
as home entertainment.
Use the space below to answer the following questions.
Question
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_feedback: Your response has been accepted and will be graded by your instructor.
Evaluation
Next, we’ll examine what your views are as you assess the benefits and disadvantages of
movie watching at home versus at a movie theater.
Use the space below to answer the following questions.
Question
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_feedback: Your response has been accepted and will be graded by your instructor.
Engagement
Let’s take action! Go out to a movie theater with a friend to see a film. Note all the
aspects of going to the movies (e.g. transportation, ticket line, concession stand, seating, activities
people engage in during the film, etc.). Ask people who work at the theater about why their customers like
seeing films at a movie theater. What do they do to try to entice more people to venture out to see movies?
Use your new understanding of movie viewing to make suggestions to a local movie theater owner.
Use the space below to answer the following question.
Question
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_feedback: Your response has been accepted and will be graded by your instructor.