Chapter
13. Chapter 13
Media Literacy Activity: Tracking Recent Developments in Media Ownership
Media Literacy Activity, 11th Edition:
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You must read each slide, and complete any questions on the slide, in
sequence.
Media Literacy Activity:
Tracking Recent Developments
in Media
Ownership
Activity Objective: In this activity, you will apply the critical process to help you
discover the most recent developments in media ownership and become familiar with the Benton
Foundation’s new aggregation site.
Let’s get started! Click the forward and backward arrows to navigate through the slides.
You may also click the above outline button to skip to certain slides.
Reviewing the Critical Process
Developing a media-literate critical perspective involves mastering five overlapping stages
that build on one another. Let’s review the critical process you’ll be using below:
Description: paying close attention, taking notes, and researching the
subject under study
Analysis: discovering and focusing on significant patterns that emerge
from the description stage
Interpretation: asking and answering “What does that mean?” and “So what?”
questions about one’s findings
Evaluation: arriving at a judgment about whether something is good, bad,
or mediocre, which involves subordinating one’s personal taste to the critical “bigger picture” resulting
from the first three stages
Engagement: taking some action that connects our critical perspective with
our role as citizens to question our media institutions, adding our own voice to the process of shaping the
cultural environment
Description
Read about recent developments on media ownership at Benton Foundation’s Web site: https://www.benton.org/taxonomy/term/21. Take notes on topics that have multiple stories or mentions in the current year.
Use the space below to answer the following question.
Question
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_feedback: Your response has been accepted and will be graded by your instructor.
Analysis
Now, focus on one development or pattern that has received significant attention in the current year and research this trend further.
Use the space below to answer the following question.
Question
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_feedback: Your response has been accepted and will be graded by your instructor.
Interpretation
Through the following questions, let’s dig deeper into that trend you identified to interpret your findings.
Use the space below to answer the following questions.
Question
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_feedback: Your response has been accepted and will be graded by your instructor.
Evaluation
Now, you’ll assess whether the trends in media ownership are good, bad, or both.
Use the space below to answer the following questions.
Question
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_feedback: Your response has been accepted and will be graded by your instructor.
Engagement
Let’s take action! Use what you have learned to engage with media ownership moving forward. Below are a few suggestions on ways to get involved:
- Post your views on social media, create a petition.
- Contact people in media to see what they think of your interpretation and evaluation.
Use the space below to answer the following question.
Question
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_feedback: Your response has been accepted and will be graded by your instructor.