Chapter 1. LaunchPad for Media and Culture 11e

Digital Update Activity: Augmented Reality and Advertising

Digital Update Activity: Augmented Reality and Advertising
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You must read each slide, and complete any questions on the slide, in sequence.

Advertising Age magazine argues that augmented reality will be a “new trillion-dollar industry” within the next ten years, and that it “mandates brands be omnipresent.” Our lives and world will be flush with augmented reality in our smartphones, eyeglasses, augmented-reality headsets (and devices we have yet to imagine). Our augmented vision will change our reality and offer unprecedented opportunities for advertisements in the form of product placements, sales offers, digital games, and ways to virtually “try out” products to be part of our everyday lives—if we agree to it.

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Jay Samit, “Augmented Reality: Marketing's Trillion-Dollar Opportunity,” Advertising Age, July 18, 2017, http://adage.com/article/deloitte-digital/augmented-reality-marketing-s-trillion-dollar-opportunity/309678/.

Group Activity

In small groups of three to four students, consider the application of advertising-related augmented reality in your future:

Use the space below to answer the following questions.

Question

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What kinds of positive applications can you imagine for augmented reality in our future lives? What would you like to see? What would be helpful or interesting? What kind of devices (smartphones, tablets, eyeglasses/sunglasses, or headsets) would you be willing to wear to experience augmented reality in public?

Question

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What kinds of positive applications can you imagine for augmented reality in our future lives? What would you like to see? What would be helpful or interesting? What kind of devices (smartphones, tablets, eyeglasses/sunglasses, or headsets) would you be willing to wear to experience augmented reality in public?

Discussion

Report back for a class-wide discussion.