Author Names:
Christopher R. Martin and Bettina Fabos
Activity Objective:
Students will use the critical process to analyze, interpret, and evaluate the digital turn of the magazine industry.
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How can we best understand best practices in leading magazines?
Look at the latest Top Ten lists compiled by the Association of Magazine Media (MPA) (http://www.magazine.org/magazine-media-360/top-ten-lists). The magazine industry used to rank magazines by print circulation (and AARP The Magazine has long been at the top). Now, as magazines are consumed on multiple media platforms, print circulation alone isn’t a prized metric.
The recent magazines are ranked according to their average monthly audience and their average monthly audience growth percentage, and tables are organized in four different categories: Print+Digital, Web (Desktop), Mobile, and Video. Visit the top magazines (online) and consider their digital offerings within the various categories.