Chapter 1. LaunchPad for Media and Culture 11e

How well does brand advertising work?

Advertising Activity
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You must read each slide, and complete any questions on the slide, in sequence.

Author Name:

Richard Campbell

Activity Objective:

Students will gather and analyze informations from consumers of various generations about the effectiveness of brand advertising.

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Comparing Generations

Interview 5–10 people from different generations (in other words don’t just talk to people your own age). For the following product categories, ask them to guess the leading brand and its share of the ad spending in that category in 2017 (no using Google!):

Use the space below to answer the following question.

Question

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Which kinds of games are most popular in your group?

1. Ad Age Marketing Fact Pack 2018, December 18, 2017, pp. 12–13.

Brand Advertising

Use the space below to answer the following question.

Question

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Which kinds of games are most popular in your group?

Extra Credit

Use the space below to answer the following question.

Question

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Which kinds of games are most popular in your group?