Chapter 1. LaunchPad for Media and Culture 12e Media Literacy Activity: The Evolving Meaning of Television

Introduction

Media Literacy Activity: The Evolving Meaning of Television
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You must read each slide, and complete any questions on the slide, in sequence.

Activity Objective:

In this activity, you will apply the critical process to explore the evolving meaning of television in the second decade of the 21st century.

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Reviewing the Critical Process

Developing a media-literate critical perspective involves mastering five overlapping stages that build on one another. Let’s review the critical process you’ll be using below:

Description: paying close attention, taking notes, and researching the subject under study

Analysis: discovering and focusing on significant patterns that emerge from the description stage

Interpretation: asking and answering “What does that mean?” and “So what?” questions about one’s findings

Evaluation: arriving at a judgment about whether something is good, bad, or mediocre, which involves subordinating one’s personal taste to the critical “bigger picture” resulting from the first three stages

Engagement: taking some action that connects our critical perspective with our role as citizens to question our media institutions, adding our own voice to the process of shaping the cultural environment

Description

Use the following prompts to gather information about the different types of television:

  1. List ways that television programming and technologies (both delivery and access to content) have changed over time.
  2. List ways that your television viewing has changed over time.
  3. Identify as many types of television as you can. Include any video/screen programming that anyone might possibly lump into the category of television.

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Question

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Analysis

Using the list you have created, find patterns in screen and video content, devices, delivery, payment models, etc.

  1. Categorize screen/video into types of content, ways television is delivered to viewers, types of devices used by viewers, types of payment models for watching TV, television technologies, etc.
  2. Categorize programming into where, when, and how viewers access/watch TV/screen/video content.

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Question

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Interpretation

Through the following questions, interpret the meaning of the patterns you found.

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Question

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Evaluation

Next, we’ll identify what your view is as you assess whether changes in television are good or bad.

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Engagement

Let’s take action! Read the industry trade sources to learn about the latest developments in the evolution of television. Here are a few suggestions:

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