Chapter 1. LaunchPad for Media and Culture 12e Media Literacy Activity: Tracking Recent Developments in Media Ownership

Introduction

Media Literacy Activity: Tracking Recent Developments in Media Ownership
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You must read each slide, and complete any questions on the slide, in sequence.

Activity Objective:

In this activity, you will apply the critical process to help you discover the most recent developments in media ownership and become familiar with the Benton Foundation’s new aggregation site.

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Reviewing the Critical Process

Developing a media-literate critical perspective involves mastering five overlapping stages that build on one another. Let’s review the critical process you’ll be using below:

Description: paying close attention, taking notes, and researching the subject under study

Analysis: discovering and focusing on significant patterns that emerge from the description stage

Interpretation: asking and answering “What does that mean?” and “So what?” questions about one’s findings

Evaluation: arriving at a judgment about whether something is good, bad, or mediocre, which involves subordinating one’s personal taste to the critical “bigger picture” resulting from the first three stages

Engagement: taking some action that connects our critical perspective with our role as citizens to question our media institutions, adding our own voice to the process of shaping the cultural environment

Description

Read about recent developments on media ownership at Benton Foundation's Web site: https://www.benton.org/benton-weekly-digest. Take notes on topics that have multiple stories or mentions in the current year.

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Question

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Analysis

Now, focus on one development or pattern that has received significant attention in the current year and research this trend further.

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Question

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Interpretation

Through the following questions, let’s dig deeper into that trend you identified to interpret your findings.

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Question

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Evaluation

Now, you’ll assess whether the trends in media ownership are good, bad, or both.

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Question

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Question

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Engagement

Let’s take action! Use what you have learned to engage with media ownership moving forward. Below are a few suggestions on ways to get involved:

  • Post your views on social media, create a petition.
  • Contact people in media to see what they think of your interpretation and evaluation.

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