Chapter 1. Media & Culture, 12e; Video Activity Radio Is Massively Underutilized Media: Robertson
Radio Is Massively Underutilized Media: Robertson
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You must read each slide, and complete any questions on the slide, in
sequence.
Source: Bloomberg.
After watching Radio Is Massively Underutilized Media: Robertson, consider the question(s) below. Then “submit” your response.
1. Do you agree that radio advertising is being underutilized? Why or why not?
Your response has been provisionally accepted and will be graded by your instructor.
2. How does radio advertising fit into the larger picture of advertising in a streaming world? Are ads on services like YouTube, Spotify, and Pandora a replacement for radio advertisements?
Your response has been provisionally accepted and will be graded by your instructor.