Chapter 1. Media & Culture, 12e; Video Activity Why Online Ad Spending May Surpass TV in Six Months
Why Online Ad Spending May Surpass TV in Six Months
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You must read each slide, and complete any questions on the slide, in
sequence.
Source: Bloomberg.
After watching Why Online Ad Spending May Surpass TV in Six Months, consider the question(s) below. Then “submit” your response.
1. This video mentions Google and Facebook as holding the monopoly in ad spending. How can sites like Twitter, Instagram, and Snapchat overcome these challenges?
Your response has been provisionally accepted and will be graded by your instructor.
2. Why do you think ad spending in television is making such small growth as compared to online ad spending?
Your response has been provisionally accepted and will be graded by your instructor.