Chapter 1. Media & Culture, 12e; Video Activity Uber CEO Kalanick Caught on Video Arguing Over Fares
Uber CEO Kalanick Caught on Video Arguing Over Fares
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You must read each slide, and complete any questions on the slide, in
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Source: Bloomberg.
After watching Uber CEO Kalanick Caught on Video Arguing Over Fares, consider the question(s) below. Then “submit” your response.
1. If you were on the Public Relations team for Uber, how would you handle this situation?
Your response has been provisionally accepted and will be graded by your instructor.
2. As is discussed in the video, do you believe stories like this are important to publicize, given the damage it could do to a company or the context in which it’s presented? Why or why not?
Your response has been provisionally accepted and will be graded by your instructor.