Chapter 1. Media & Culture, 12e; Video Activity Bibb Says Disney’s Iger Is Going to Kill the Cable Industry
Bibb Says Disney’s Iger Is Going to Kill the Cable Industry
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You must read each slide, and complete any questions on the slide, in
sequence.
Source: Bloomberg.
After watching Bibb Says Disney’s Iger Is Going to Kill the Cable Industry, consider the question(s) below. Then “submit” your response.
1. What do you think of Disney’s choice to follow a “direct-to-consumer” route in an attempt to compete with companies like Netflix and Amazon?
Your response has been provisionally accepted and will be graded by your instructor.
2. Being that Disney is already such a large company, how do you think acquiring 20th Century Fox, one of the “Big Six” major American film studios, will affect its position in the industry? How might this affect its global brand?
Your response has been provisionally accepted and will be graded by your instructor.