JONAH LEHRER had built an impressive career as a best-selling author and staff writer for the New Yorker and Wired magazine when in 2012 it was discovered he had recycled his own work, an act of “self-plagiarism,” on multiple different occasions. It was also discovered that his 2012 book Imagine: How Creativity Works contained several fabricated quotes, many of which were incorrectly attributed to Bob Dylan.