Despite the development of network and cable television, video-on-demand, DVDs, and Internet downloads and streaming, the movie business has continued to thrive. In fact, since 1963 Americans have purchased roughly 1 billion movie tickets each year; in 2011, 1.28 billion tickets were sold.¹³ With first-run movie tickets in some areas rising to more than $13 (and 3-D movies costing even more), gross revenues from domestic box-office sales have climbed to $10.8 billion, up from $3.8 billion annually in the mid-1980s (see Figure 7.1). In addition, home video, which includes domestic DVD and Blu-ray disc rentals and sales and digital streaming and downloads, produced another $18 billion a year, substantially more than box-office receipts. (Digital sales accounted for $3.4 billion of the home video total in 2011.¹⁴) In order to continually flourish, the movie industry revamped its production, distribution, and exhibition system and consolidated its ownership.