| Year | Total TV | Broadcast & Satellite Radio | Newspaper | Consumer Internet | Video Games | Total |
| 1999 | 1,427 | 939 | 205 | 65 | 58 | 3,280 |
| 2002 | 1,519 | 991 | 194 | 147 | 70 | 3,430 |
| 2006 | 1,555 | 975 | 179 | 190 | 82 | 3,499 |
| 2009 | 1,562 | 984 | 165 | 203 | 96 | 3,555 |
| 2012 | 1,597 | 729 | 150 | 197 | 142 | 3,515 |
| Seven- and Eight-Year Changes | ||||||
| 1999–2006 | +128 | +36 | –26 | +125 | +24 | +219 |
| 2006–2012 | +42 | –246 | –29 | +7 | +60 | +16 |