TABLE 4.1

Table 4.1: TABLE 4.1 // THE TOP 10 MAGAZINES (RANKED BY PAID U.S. CIRCULATION AND SINGLE-COPY SALES, 1972 VS. 2011)

1972		2011
Rank/Publication	Circulation	Rank/Publication	Circulation
1 Reader’s Digest	17,825,661	1 AARP The Magazine	22,407,421
2 TV Guide	16,410,858	2 AARP Bulletin	22,171,632
3 Woman’s Day	8,191,731	3 Better Homes and Gardens	7,617,844
4 Better Homes and Gardens	7,996,050	4 gameinformer	7,514,460
5 Family Circle	7,889,587	5 Reader’s Digest	5,560,046
6 McCall’s	7,516,960	6 National Geographic	4,480,788
7 National Geographic	7,260,179	7 Good Housekeeping	4,341,426
8 Ladies’ Home Journal	7,014,251	8 Woman’s Day	3,886,853
9 Playboy	6,400,573	9 Family Circle	3,872,671
10 Good Housekeeping	5,801,446	10 People	3,569,811