| Rank | Brand | Brand Value ($Millions) | Brand Value Change, 11 vs. 10 (%) |
| 1 | Apple | 153,285 | 84 |
| 2 | 111,498 | -2 | |
| 3 | IBM | 100,649 | 17 |
| 4 | McDonald’s | 81,016 | 23 |
| 5 | Microsoft | 78,243 | 2 |
| 6 | Coca-Cola* | 73,752 | 8 |
| 7 | AT&T | 69,916 | N/A |
| 8 | Marlboro | 67,522 | 18 |
| 9 | China Mobile | 57,326 | 9 |
| 10 | GE (General Electric) | 50,318 | 12 |