bedfordstmartins.com/mediaessentials

Throughout the second edition of Media Essentials, marginal notes and end-of-chapter resources will direct you to integrated media on the Media Essentials companion Web site. There you will find videos from VideoCentral: Mass Communication to complement the material in the main text. Listed below by chapter are all the videos featured in the book. For directions on how to access these videos online, please see instructions on the inside back cover.

Chapter 1: Mass Communication: A Critical Approach

Agenda Setting and Gatekeeping, p. 12

The Media and Democracy, p. 31

Chapter 2: Books and the Power of Print

Books in the New Millennium, p. 46

Based On: Making Books into Movies, p. 51

Turning the Page: Books Go Digital, p. 59

Tablets, Technology, and the Classroom, p. 59

Chapter 3: Newspapers: The Rise and Decline of Modern Journalism

Community Voices: Weekly Newspapers, p. 76

Newspapers and the Internet: Convergence, p. 85

The Media and Democracy, p. 92

Newspapers Now: Balancing Citizen Journalism and Investigative Reporting, p. 92

Chapter 4: Magazines in the Age of Specialization

Magazine Specialization Today, p. 108

Narrowcasting in Magazines, p. 113

Chapter 5: Sound Recording and Popular Music

Recording Music Today, p. 132

Alternative Strategies for Music Marketing, p. 153

Chapter 6: Popular Radio and the Origins of Broadcasting

Going Visual: Video, Radio, and the Web, p. 181

Radio: Yesterday, Today, and Tomorrow, p. 184

Chapter 7: Movies and the Impact of Images

More than a Movie: Social Issues and Film, p. 218

Chapter 8: Television, Cable, and Specialization in Visual Culture

Television Networks Evolve, p. 233

What Makes Public Television Public? p. 238

Changes in Prime Time, p. 261

Wired or Wireless: Television Delivery Today, p. 261

Chapter 9: The Internet and New Technologies: The Media Converge

The Rise of Social Media, p. 271

Net Neutrality, p. 285

User-Generated Content, p. 289

Internet Media Entrepreneurs: Newsy.com, p. 289

Chapter 10: Electronic Gaming and the Media Playground

Tablets, Technology, and the Classroom, p. 308

Chapter 11: Advertising and Commercial Culture

Advertising in the Digital Age, p. 333

Advertising and Effects on Children, p. 342

Blurring the Lines: Marketing Programs Across Platforms, p. 353

Chapter 12: Public Relations and Framing the Message

Give and Take: Public Relations and Journalism, p. 373

Filling the Holes: Video News Releases, p. 381

Going Viral: Political Campaigns and Video, p. 381

Chapter 13: The Culture of Journalism: Values, Ethics, and Democracy

The Contemporary Journalist: Pundit or Reporter? p. 387

Fake News/Real News: A Fine Line, p. 406

Journalism Ethics: What News Is Fit to Print? p. 413

The Objectivity Myth, p. 413

Shield Laws and Nontraditional Journalists, p. 413

Murky Waters: Debating the Role of Citizen Journalism, p. 413

Double Play: The New Era of Sports Reporting, p. 413

Chapter 14: Legal Controls and Freedom of Expression

Bloggers and Legal Rights, p. 430

The First Amendment and Student Speech, p. 445

Freedom of Information, p. 445

Chapter 15: Media Economics and the Global Marketplace

The Impact of Media Ownership, p. 454

The Power of Images: Amy Goodman on Emmett Till, p. 471

The Money behind the Media, p. 475

Chapter 16: Social Scientific and Cultural Approaches to Media Research

Media Effects Research, p. 491