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| CHAPTER 11 // TIMELINE | |
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The first newspaper ads in colonial America run in the Boston News-Letter. |
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Representing newspaper publishers, Volney Palmer opens the first ad agency in Philadelphia. |
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The N. W. Ayer agency, working for advertisers and product companies rather than publishers, opens in Philadelphia. |
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To monitor misleading patent medicine claims in newspaper and magazine ads, the Federal Food and Drugs Act is passed. |
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The Federal Trade Commission (FTC) is established by the federal government to help monitor advertising abuses. |
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A voluntary group of agencies and advertisers organizes war bond sales, blood donor drives, and food rationing. |
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Tobacco ads are banned on TV following a government ruling. |
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Joe Camel is revived as a cartoon character from an earlier print media campaign; the percentage of teens smoking Camels rises. |
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Channel One is introduced into thousands of schools, offering “free” equipment in exchange for ten minutes of news programming and two minutes of commercials. |
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The tobacco industry agrees to a settlement with several states, and tobacco ads are banned on billboards. |
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Budweiser uses cartoonlike animal characters to appeal to young viewers. |
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Four international mega-agencies—Omnicom, Interpublic, WPP, and Publicis—control more than one-half of the world’s ad revenues. |
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Fifteen minutes of each hour of prime-time network TV contains ads. |
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The cost of a thirty-second spot during the Super Bowl reaches $3.5 million for the first time. |