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Go to bedfordstmartins.com/mediaessentials for review quizzes, links, and more.

Visit the site’s VIDEOCENTRAL: MASS COMMUNICATION section for videos like the ones on pages (333) and (342). There, you can find additional exclusive videos related to Chapter 11, including:

BLURRING THE LINES: MARKETING PROGRAMS ACROSS PLATFORMS
An executive for MTV New Media explores how recent television programs blur the line between scripted and reality shows—and how MTV markets online to reach today’s younger viewers.