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| CHAPTER 12 // TIMELINE | |
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Theatrical agent P. T. Barnum employs early PR tactics to promote his many acts. |
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The PR practice of bribing reporters for positive news stories and deadheading reaches its height. |
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After opening one of the first PR firms in New York in the early 1900s, “Poison Ivy” Lee works for the wealthy Rockefeller family. |
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Bernays teaches the first public relations course at New York University and writes the first PR textbook. |
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To better its standing among the public and the news media, the PR industry forms the Public Relations Society of America (PRSA) to function as an international watchdog. |
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After a criminal laces Tylenol capsules with cyanide, Johnson & Johnson responds with rapid and ethical PR crisis management, saving the Tylenol brand. |
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Exxon’s initial denials of responsibility and slow response to the Exxon Valdez oil spill severely damage its reputation. |
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Human-rights groups bring attention to sweatshop labor when they expose the production conditions of Walmart’s Kathie Lee Gifford clothing line. |
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Responding to citizen pressure, the FCC mandates that the source of a video news release (VNR) must be clearly disclosed when broadcast. |