ONLINE RESOURCES

Printed Page 380

Go to bedfordstmartins.com/mediaessentials for review quizzes, links, and more.

Visit the site’s VIDEOCENTRAL: MASS COMMUNICATION section for videos like the one on page 373. There, you can find additional exclusive videos related to Chapter 12, including:

FILLING THE HOLES: VIDEO NEWS RELEASES
Television and PR experts explain the increasing use of video news releases as networks continue to cut costs.

GOING VIRAL: POLITICAL CAMPAIGNS AND VIDEO
Online video has changed political campaigning forever. In this video, Peggy Miles of Intervox Communications discusses how politicians use the Internet to reach out to voters.