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Go to bedfordstmartins.com/mediaessentials for review quizzes, links, and more.

Visit the site’s VIDEOCENTRAL: MASS COMMUNICATION section for videos like the ones on pages 271 and 285. There, you can find additional exclusive videos related to Chapter 9, including:

USER-GENERATED CONTENT
Editors, producers, and advertisers discuss the varieties of user-generated content and how it can contribute to the democratization of media.

INTERNET MEDIA ENTREPRENEURS: NEWSY.COM
Jim Spencer, creator of Newsy.com, describes his news service that delivers multiple sources on individual stories straight to laptops, mobile phones, and other devices.