MASS MEDIA INDUSTRIES

1 Mass Communication: A Critical Approach 3

2 Books and the Power of Print 33

3 Newspapers: The Rise and Decline of Modern Journalism 61

4 Magazines in the Age of Specialization 95

5 Sound Recording and Popular Music 127

6 Popular Radio and the Origins of Broadcasting 161

7 Movies and the Impact of Images 193

8 Television, Cable, and Specialization in Visual Culture 225

9 The Internet and New Technologies: The Media Converge 263

10 Electronic Gaming and the Media Playground 291

MEDIA FRAMING INDUSTRIES

11 Advertising and Commercial Culture 321

12 Public Relations and Framing the Message 355

MEDIA EXPRESSIONS

13 The Culture of Journalism: Values, Ethics, and Democracy 383

14 Legal Controls and Freedom of Expression 415

15 Media Economics and the Global Marketplace 447

16 Social Scientific and Cultural Approaches to Media Research 477