Figure 2.3: // HOW A PAPERBACK’S REVENUE IS DIVIDED

Figure 2.3: Despite their low profit margins, mass market paperbacks remain an important segment of the book industry. For example, two-thirds of Random House’s income comes from paperbacks. A Random House paperback, retail priced at $10, breaks down this way:

Data from: Arianne Cohen, “A Publishing Company: Random House,” New York, http://nymag.com/news/features/2007/profit/32906/