1.1: Chapter Introduction
1.2: The Evolution of Mass Communication
1.3: Mass Media and the Process of Communication
1.4: Converging Media Case Study: Comcast Extends Its Reach
Video: 30 Rock and Corporate Mergers
Video: Agenda-Setting and Gatekeeping
1.5: Media Literacy: Ways of Understanding
1.6: A Closer Look at the Cultural Model: Surveying the Cultural Landscape
1.7: A Closer Look at the Social Scientific Model: Gathering Data
1.8: Critiquing Media
1.9: Media Literacy Case Study: Football, Fútbol, and Soccer
Video: The Simpsons and Soccer
1.10: The Critical Process Behind Media Literacy
1.11: Chapter Essentials
Chapter 1 Quiz 1
Chapter 1 Quiz 2
Video: The Media and Democracy
2.1: Chapter Introduction
2.2: The Early History of Books: From Papyrus to Paperbacks
2.3: The Evolution of Modern Publishing
2.4: Types of Books: Tradition Meets Technology
Video: Books in the New Millennium
2.5: The Economics of the Book Industry
2.6: Converging Media Case Study: Self-Publishing Redefined
Self-Publishing On Screen: Fifty Shades of Grey
Video: Based On: Making Books into Movies
2.7: Books in a Democratic Society
2.8: Media Literacy Case Study: Banned Books and "Family Values"
Banned Books On Screen: Huck Finn
2.9: Chapter Essentials
Chapter 2 Quiz 1
Chapter 2 Quiz 2
Video: Turning the Page: Books Go Digital
3.1: Chapter Introduction
3.2: The Early History of American Journalism
3.3: The Evolution of Newspaper Journalism: Competing Models and the Rise of Professionalism
3.4: Journalism Evolves across Media
3.5: Media Literacy Case Study: From Uncovering Scandals to Being the Scandal
Video: Investigative Journalism On Screen: All the President's Men
3.6: The Culture of News and Rituals of Reporting
3.7: The Economics of Journalism in the Twenty-First Century
Video: Newspapers and the Internet: Convergence
3.8: Changes and Challenges for Journalism in the Information Age
3.9: Converging Media Case Study: News Aggregation
Video: News Aggregation and Arianna Huffington
3.10: Journalism in a Democratic Society
3.11: Chapter Essentials
Chapter 3 Quiz 1
Chapter 3 Quiz 2
Video: Community Voices: Weekly Newspapers
Video: Newspapers Now: Balancing Citizen Journalism and Investigative Reporting
4.1: Chapter Introduction
4.2: The Early History of Magazines
4.3: The Evolution of Modern American Magazines
4.4: Media Literacy Case Study: The Evolution of Photojournalism
Video: The Power of Photojournalism
4.5: Types of Magazines: Domination of Specialization
Video: Magazine Specialization Today
Video: Narrowcasting in Magazines
4.6: The Economics of Magazines
4.7: Converging Media Case Study: The Digital Pass-Along: Magazine Readers on Social Media
Video: Magazines On Screen: 13 Going on 30
4.8: Magazines in a Democratic Society
4.9: Chapter Essentials
Chapter 4 Quiz 1
Chapter 4 Quiz 2
5.1: Chapter Introduction
5.2: The Early History and Evolution of Sound Recording
Video: Recording Music Today
5.3: U.S. Popular Music and the Rise of Rock
5.4: Media Literacy Case Study: The Rise of Digital Music
Video: Music On Screen: "Uptown Funk"
5.5: The Evolution of Pop Music
5.6: The Economics of Sound Recording
5.7: Converging Media Case Study: 360 Degrees of Music
Video: Touring On Screen: Katy Perry
Video: Streaming Music Videos
5.8: Sound Recording in a Democratic Society
5.9: Chapter Essentials
Chapter 5 Quiz 1
Chapter 5 Quiz 2
Video: Alternative Strategies for Music Marketing
6.1: Chapter Introduction
6.2: The Early History of Radio
6.3: The Evolution of Radio
6.4: The Characteristics of Contemporary Radio
6.5: Media Literacy Case Study: Host: The Origins of Talk Radio
Video: Talk Radio On Screen
Video: Going Visual: Video, Radio, and the Web
6.6: The Economics of Commercial Radio
Video: Radio: Yesterday, Today and Tomorrow
6.7: Converging Media Case Study: Streaming Music
Video: Streaming Music: "Bad Blood"
6.8: Radio in a Democratic Society
6.9: Chapter Essentials
Chapter 6 Quiz 1
Chapter 6 Quiz 2
7.1: Chapter Introduction
7.2: The Early History of Movies
7.3: The Evolution of the Hollywood Studio System
7.4: Hollywood's Golden Age: The Development of Style
Video: Storytelling in Gravity
Video: Breaking Barriers with 12 Years a Slave
7.5: The Transformation of the Hollywood Studio System
7.6: Media Literacy Case Study: Breaking through Hollywood's Race Barrier
Video: Race in Hollywood: Tyler Perry
7.7: The Economics of the Movie Business
7.8: The Movies in a Democratic Society
7.9: Converging Media Case Study: Movie Theaters and Live Exhibition
Video: The Theatrical Experience and The Hobbit
Video: More than a Movie: Social Issues and Film
7.10: Chapter Essentials
Chapter 7 Quiz 1
Chapter 7 Quiz 2
8.1: Chapter Introduction
8.2: The Early History of Television
Video: Television Networks Evolve
8.3: The Evolution of Network Programming
Video: Television Drama Then and Now
8.4: The Evolution of Cable Programming
8.5: Media Literacy Case Study: The United Segments of America: Niche Marketing in Cable
Video: The Cable Niche and Teen Wolf
8.6: Regulatory Challenges Facing Television and Cable
8.7: Television in the Digital Age
8.8: Converging Media Case Study: Shifting, Bingeing, and Saturday Mornings
Video: Saturday Morning Cartoons and Transformers
8.9: The Economics of Television and Cable
8.10: Television in a Democratic Society
8.11: Chapter Essentials
Chapter 8 Quiz 1
Chapter 8 Quiz 2
Video: What Makes Public Television Public?
Video: Changes in Prime-Time
9.1: Chapter Introduction
9.2: The Early History of the Internet
9.3: The Evolution of the Internet: From Web 1.0 to Web 2.0 and Beyond
Video: The Internet in 1995: The Net
9.4: The Economics of the Internet
9.5: Media Literacy Case Study: Net Neutrality
Video: Net Neutrality and Privatization
9.6: Security and Appropriateness on the Internet
9.7: The Internet in a Democratic Society
9.8: Converging Media Case Study: Activism, Hacktivism, and Anonymous
Video: Anoynmous and Hacktivism
Video: The Rise of Social Media
9.9: Chapter Essentials
Chapter 9 Quiz 1
Chapter 9 Quiz 2
Video: User-Generated Content
10.1: Chapter Introduction
10.2: The Early History of Digital Gaming
10.3: The Evolution of Digital Gaming
10.4: Converging Media Case Study: Anita Sarkeesian, #GamerGate, and Convergence
Video: Anita Sarkeesian and #GamerGate
10.5: The Media Playground
10.6: The Economics of Digital Gaming
Video: Video Games at the Movies
10.7: Media Literacy Case Study: Writing about Games
Video: New Games Journalism On Screen
10.8: Digital Gaming in a Democratic Society
10.9: Chapter Essentials
Chapter 10 Quiz 1
Chapter 10 Quiz 2
Video: Tablets and Technology in the Classroom
11.1: Chapter Introduction
11.2: The Early History of American Advertising: 1850s to 1950s
11.3: The Evolution of U.S. Advertising: 1950s to Today
Video: Advertising in the Digital Age
11.4: Persuasive Techniques in Contemporary Advertising
11.5: Media Literacy Case Study: Idiots and Objects: Stereotyping in Advertising
Video: Parodying Ad Stereotypes
11.6: Commercial Speech and Regulating Advertising
Video: Advertising and Effects on Children
11.7: Converging Media Case Study: Marketing, Social Media, and Epic Fails
Video: Parodying Ad Reactions
11.8: Advertising in a Democratic Society
11.9: Chapter Essentials
Chapter 11 Quiz 1
Chapter 11 Quiz 2
Video: Product Placement in the Movies: E.T.
Video: Blurring the Lines: Marketing Programs across Platforms
12.1: Chapter Introduction
12.2: Early History of Public Relations
12.3: The Evolution of Public Relations
12.4: Converging Media Case Study: Military PR in the Digital Age
Video: Military PR and Lady Gaga
12.5: Media Literacy Case Study: Improving the Credibility Gap
Video: John Oliver on the Credibility Gap
12.6: Tensions between Public Relations and the Press
Video: Give and Take: Public Relations and Journalism
12.7: Public Relations in a Democratic Society
12.8: Chapter Essentials
Chapter 12 Quiz 1
Chapter 12 Quiz 2
Video: Filling the Holes: Video News Releases
Video: Going Viral: Political Campaigns and Video
13.1: Chapter Introduction
13.2: The Origins of Free Expression and a Free Press
13.3: Media Literacy Case Study: A False Wikipedia "Biography"
Video: Stephen Colbert Interviews John Seigenthaler
Video: Bloggers and Legal Rights
13.4: The First Amendment beyond the Printed Page: Film and Broadcasting
13.5: The First Amendment, Broadcasting, and the Internet
13.6: Converging Media Case Study: Bullying Converges Online
Video: Bullying Converges Online
13.7: The First Amendment in a Democratic Society
13.8: Chapter Essentials
Chapter 13 Quiz 1
Chapter 13 Quiz 2
Video: The First Amendment and Student Speech
Video: Freedom of Information
14.1: Chapter Introduction
14.2: The Transition to an Information Economy
Video: The Impact of Media Ownership
14.3: Analyzing the Media Economy
14.4: Converging Media Case Study: Shifting Economics
Video: Eugene Mirman vs. Time Warner Cable
14.5: Specialization and Global Markets
14.6: Social Issues in Media Economics
14.7: Media Literacy Case Study: From Fifty to a Few: The Most Dominant Media Corporations
Video: The Money behind the Media
14.8: The Media Marketplace in a Democratic Society
14.9: Chapter Essentials
Chapter 14 Quiz 1
Chapter 14 Quiz 2
Video: Disney's Worldwide Hit: Frozen
15.1: Chapter Introduction
15.2: Early Media Research Methods
15.3: Media Literacy Case Study: The Effects of Television in a Post-TV World
Video: TV Effects: 2 Broke Girls
15.4: Social Scientific Research
15.5: Cultural Approaches to Media Research
15.6: Converging Media Case Study: Converging Methods for Studying Mass Media: Qualitative, Quantitative, and Mixed Methods
Video: Media Effects Research
15.7: Media Research in a Democratic Society
15.8: Chapter Essentials
Chapter 15 Quiz 1
Chapter 15 Quiz 2
Video: Studying the Media