Chapter 1 Quiz 2

Question 1

The printing press was invented by _____.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 7.

Question 2

Mass consumption began as a product of the ______________.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 8.

Question 3

When did the transformation from an industrial, print-based society to one fueled by electronic innovation begin in the United States?

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 9.

Question 4

Which of the following is considered a key innovation of the electronic era?

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B.
C.
D.
Your answer has been submitted. The answer can be found on pages 9-10.

Question 5

_____ can refer to the appearance of older media on newer media channels.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 10.

Question 6

How did many immigrants who arrived in the United States at the turn of the twentieth century acclimate to their new country?

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 14.

Question 7

Examples of concerns about the role of mass media in society include:

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on pages 14-15.

Question 8

Understanding the ways in which the media work and impact our lives is called ________________.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 16.

Question 9

An example of a gatekeeper is a(n)_____.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 16.

Question 10

The idea that a reader assigns meaning to a novel to make sense out of daily life or personal experience is part of which model of mass communication?

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on pages 16-18.

Question 11

What do reality TV shows, celebrity gossip Web sites, and action films have in common?

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 20.

Question 12

Rather than being viewed as a hierarchy, culture can be examined as a _____.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 20.

Question 13

Believing in a rational order is considered a value of the _________.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 21.

Question 14

Which of the following is considered a value of society during the modern era?

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 21.

Question 15

A filmmaker working in which time period would be most likely to use black-and-white footage in a new film?

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on pages 21-22.

Question 16

Which of the following is/are performed by researchers who use the social scientific model of media literacy?

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on pages 22-23.

Question 17

The first step in the critical process is _____.

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 28.

Question 18

During the fourth stage of the critical process, one _____.

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 28.

Question 19

It is the responsibility of every consumer of media to _________________.

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B.
C.
D.
Your answer has been submitted. The answer can be found on pages 25-29.

Question 20

Which of the following is NOT true of the media?

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B.
C.
D.
Your answer has been submitted. The answer can be found on pages 25-29.
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