mediaessentials3e

Question 1

The first “books” consisted of ________.

parchment sheets sewn together

river plants rolled into scrolls

wood strips tied together

linen paper folded and sewn

Your answer has been submitted. The answer can be found on page 38.

Question 2

The word paper is derived from _____.

parchment

vellum

codex

papyrus

The word paper is derived from _____.

Your answer has been submitted. The answer can be found on page 38.

Question 3

The roots of punctuation may be traced back to the __________.

Middle Ages

Ancient Egyptians

fourthcentury Romans

American colonists

Your answer has been submitted. The answer can be found on page 40.

Question 4

Developed by the Chinese, the technique of applying sheets of paper to a block of inked wood with raised surfaces is called _____.

linotype

lithography

block printing

all of the above

Your answer has been submitted. The answer can be found on page 40.

Question 5

The printing press was first invented in ______________.

China

Greece

England

Germany

Your answer has been submitted. The answer can be found on page 41.

Question 6

What prompted the growth of books and bookstores in the United States between 1880 and 1920?

The center of economic and social life shifted from rural to urban culture.

Publishers became concerned with marketing and sales.

Publishing houses were formed.

None of the above

Your answer has been submitted. The answer can be found on page 44.

Question 7

The modern publishing industry may be characterized as being _____________.

a mixture of independent houses and larger corporations

dominated by media conglomerates

an industry that has changed little over time

None of the above

Your answer has been submitted. The answer can be found on page 44.

Question 8

Both newspapers and book publishers are similar in that they both _________.

have acquisitions editors on staff to read unsolicited manuscripts

pay independent printers to produce their books

sell the rights to a book for use in other media

None of the above

Your answer has been submitted. The answer can be found on pages 45-46.

Question 9

Which of the following is NOT a duty of an acquisitions editor?

Signing authors to contracts

Fixing specific problems in writing and length

Handling subsidiary rights for an author

None of the above

Your answer has been submitted. The answer can be found on page 45.

Question 10

The main focus of a copy editor is to _________.

work with the author to revise content

identify consumer patterns and marketing strategies

select and manage the printer

fix grammar and spelling errors

Your answer has been submitted. The answer can be found on page 46.

Question 11

The books in the Harry Potter series by J.K. Rowling would be categorized as ________.

mass market

trade

instant

All of the above

The books in the Harry Potter series by J.K. Rowling would be categorized as ________.

Your answer has been submitted. The answer can be found on pages 46-47.

Question 12

Law, business, medicine, and technology-science are topics used to differentiate titles for which type of publishing category?

professional

textbook

trade

university press

Your answer has been submitted. The answer can be found on page 47.

Question 13

Who published the first instant book, Franklin Delano Roosevelt: A Memorial?

Scribner’s

Pocket Books

Harvard University Press

Random House

Who published the first instant book, Franklin Delano Roosevelt: A Memorial?

Your answer has been submitted. The answer can be found on page 48.

Question 14

Why are reference publishers now moving toward offering online versions of their encyclopedias?

Because the online content may be updated more quickly

Because other competitors with online formats are stealing market share

Because it is more cost effective to publish online products

All of the above

Your answer has been submitted. The answer can be found on page 49.

Question 15

What are some factors that might account for the increase in popularity of e-books?

E-books have now been adapted for use on iPods and mobile phones.

Technology has increased the download speed to under a minute for entire books.

Users may download a variety of texts, including magazines, blogs, books, and newspapers.

All of the above

Your answer has been submitted. The answer can be found on page 50.

Question 16

As of 2015, the top bookstore chain is _________.

Amazon

Barnes and Noble

Waldenbooks

Borders Books and Music

Your answer has been submitted. The answer can be found on page 51.

Question 17

Since Harriet Beecher Stowe’s abolitionist novel Uncle Tom’s Cabin sold fifteen thousand copies in fifteen days back in 1852, many American publishers have stalked the _______.

best-seller

thriller

crime novel

autobiography

Since Harriet Beecher Stowe’s abolitionist novel Uncle Tom’s Cabin sold fifteen thousand copies in fifteen days back in 1852, many American publishers have stalked the _______.

Your answer has been submitted. The answer can be found on page 52.

Question 18

Which celebrity’s famed “Book Club” produces an instant best-seller whenever a book is added to the list?

Oprah Winfrey

Barbara Walters

J. K. Rowling

Ellen DeGeneres

Your answer has been submitted. The answer can be found on page 53.

Question 19

What is advance money?

Money given to the author by the publisher in lieu of royalties

Money the author makes on pre-sales of a book

Money given to the author by the publisher before a book has been published

None of the above

What is advance money?

Your answer has been submitted. The answer can be found on page 56.

Question 20

Which of the following strategies do publishers employ in the hopes of creating a best-seller?

Buying shelf space in a chain bookstore

Giving book dumps to a bookstore to display a book

Arranging a book signing tour for an author

All of the above

Your answer has been submitted. The answer can be found on page 58.

Question 21

Which amendment of the U.S. Constitution’s Bill of Rights guarantees freedom of the press?

Your answer has been submitted. The answer can be found on page 59.

Question 22

In the United States, citizen groups that do not agree with the theme or content of a particular book may _________ it.

ban

challenge

censor

burn

Your answer has been submitted. The answer can be found on page 59.

Question 23

Which of the following can bookstores offer more than sales?

book clubs

sense of community

author readings

all of the above

Your answer has been submitted. The answer can be found on page 62.

Question 24

Projects pioneered by Xerox and Cornell University have produced electronic books through _____.

retyping

computer scanning

Xeroxing

all of the above

Your answer has been submitted. The answer can be found on page 62.

Question 25

The Google Books Project makes millions of out-of-print books _______.

available for sale

free through the Internet Archive

accessible to patrons of the Boston Public Library

None of the above

Your answer has been submitted. The answer can be found on page 62.

Chapter 2 Quiz 1

Question 1

Question 2

Question 3

Question 4

Question 5

Question 6

Question 7

Question 8

Question 9

Question 10

Question 11

Question 12

Question 13

Question 14

Question 15

Question 16

Question 17

Question 18

Question 19

Question 20

Question 21

Question 22

Question 23

Question 24

Question 25