Chapter 2 Quiz 2

Question 1

Papyrus is made from _____.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 38.

Question 2

Which of the following made the use of parchment a better alternative than papyrus?

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 38.

Question 3

The first protomodern book, called the codex, was produced by the _____ sometime around the fourth century.

A.
B.
C.
D.
The first protomodern book, called the codex, was produced by the _____ sometime around the fourth century.
Your answer has been submitted. The answer can be found on page 38.

Question 4

In the Middle Ages, books that included decorative, colorful illustrations and designs were known as _______.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 40.

Question 5

Which of the following events helped to move books from the entrepreneurial stage to mass-medium status?

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on pages 41-43.

Question 6

Which of the following publishing houses has been in business the longest?

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 44.

Question 7

Which of the following events helped cause a lull in the growth of the book publishing industry?

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 39 (Table 2.1).

Question 8

The promotion and sale of different versions of a media product across various subsidiaries is known as ______________.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 44.

Question 9

What is one of the concerns about conglomerates’ control over the publishing industry?

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 44.

Question 10

Which of the following is NOT a responsibility of a design manager for a publishing house?

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 46.

Question 11

___________ is one of the most lucrative markets in the publishing industry.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 46.

Question 12

El-hi textbooks are usually paid for by ________________.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 47.

Question 13

Which of the following is NOT an example of an instant book?

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 49.

Question 14

Which of the following is NOT a type of reference book?

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 49.

Question 15

How does a consumer read an e-book?

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 50.

Question 16

Which of the following is considered a strength of an online bookstore?

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 52.

Question 17

Jeff Bezos founded the pioneering online bookseller _____.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 51.

Question 18

The American Booksellers Association launched ______________ in an effort to help independent bookstores establish an online presence.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on pages 51-52.

Question 19

An author’s royalty is generally between _____ percent.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 56-57.

Question 20

Digital technology has affected book distribution by _______________.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 57-58.

Question 21

Which of the following might be given as a reason for a book challenge?

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 59.

Question 22

Which of the following organizations works to prevent censorship by compiling a list of the most challenged books?

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 59.

Question 23

Which of the following do bookstores face as competition?

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 62.

Question 24

Books that are printed on acid-based paper ___________________.

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 62.

Question 25

Which of the following is proof that the book medium is alive and vital?

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 63.
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