mediaessentials3e

Question 1

The first telegraph line linked what two cities?

New York City and Boston

Washington, D.C., and Baltimore

Providence and Boston

None of the above

Your answer has been submitted. The answer can be found on page 186.

Question 2

This physicist first postulated the existence of radio waves.

Heinrich Hertz

James Maxwell

Samuel Morse

Guglielmo Marconi

Your answer has been submitted. The answer can be found on page 186.

Question 3

What is narrowcasting?

The person-to-person transmission of messages

The transmission from one point to multiple listeners

The point-to-point transmission of messages

Both a and c

Your answer has been submitted. The answer can be found on page 187.

Question 4

Who is actually the “father of radio”?

Guglielmo Marconi

Alexander Popov

Nikola Tesla

None of the above

Your answer has been submitted. The answer can be found on page 188.

Question 5

The first song to be played in the first broadcast was _________.

The Star-Spangled Banner

Yankee Doodle

“O Holy Night”

None of the above

Your answer has been submitted. The answer can be found on page 188.

Question 6

Which of the following is true about radio waves?

They are considered private property.

They are owned by the government.

They cross state and national borders.

All of the above

Your answer has been submitted. The answer can be found on page 189.

Question 7

This act formally adopted the SOS Morse Code distress signal in the United States.

Radio Act of 1912

Wireless Ship Act

Telecommunications Act

None of the above

Your answer has been submitted. The answer can be found on page 190.

Question 8

The invention and availability of television in the 1950s was responsible for _______.

luring away many radio advertisers

snatching major celebrities away from radio

physically displacing the radio set in America’s living rooms

All of the above

Your answer has been submitted. The answer can be found on page 196-197.

Question 9

Which of the following is NOT true of transistors?

They can receive and amplify radio signals.

They are more durable than vacuum tubes.

They use more power than vacuum tubes.

They let radio travel where televisions cannot.

Your answer has been submitted. The answer can be found on page 197.

Question 10

The system of management (rather than deejays) controlling programming is known as ______.

format radio

sponsorship

block radio

program logging

Your answer has been submitted. The answer can be found on pages 197-198.

Question 11

Before format radio took off in popularity, most people considered _________ performances superior.

live

recorded

Broadway

None of the above

Your answer has been submitted. The answer can be found on pages 197-198.

Question 12

Radio stations typically feature their most popular deejays ______.

in the morning

during lunchtime

in the late afternoon

Both a and c

Your answer has been submitted. The answer can be found on page 198.

Question 13

Most major radio markets today include how many radio stations?

Twenty

Thirty-five

Forty

Fifity-five

Your answer has been submitted. The answer can be found on page 198.

Question 14

Advertisers that appear on news and talk radio formats generally target which demographic group?

Working-class listeners

Middle-class listeners

Upper-class listeners

Both a and b

Your answer has been submitted. The answer can be found on page 199.

Question 15

This radio format boasts the largest number of stations in the United States.

Adult contemporary

Top 40

Urban

Country

Your answer has been submitted. The answer can be found on page 199.

Question 16

The radio format that primarily targets African American audiences is known as ____.

urban

contemporary

alternative

album-oriented rock

Your answer has been submitted. The answer can be found on page 200.

Question 17

Bands like The Dead Weather often owe some of their success to exposure on radio stations that feature this format.

Classic rock

Oldies

Alternative music

None of the above

Your answer has been submitted. The answer can be found on page 201.

Question 18

How do radio stations broadcast using the Internet?

An existing station may broadcast via satellite.

An existing station may “stream” a simulcast version of its on-air signal over the Web.

A station may exist exclusively on the Web.

Both b and c

Your answer has been submitted. The answer can be found on page 204.

Question 19

This allows audio files to be available on the Internet.

Satellite radio

Podcasting

HD Radio

All of the above

Your answer has been submitted. The answer can be found on pages 205.

Question 20

A thirty-second radio ad in a large market typically costs about _______.

$500

$1,000

$1,500

None of the above

Your answer has been submitted. The answer can be found on page 206.

Question 21

____ is a practice by which record companies pay deejays to play particular records.

Pay-for-play

Consolidation

Payola

Talk radio

Your answer has been submitted. The answer can be found on page 207.

Question 22

How did the Telecommunications Act of 1996 affect radio?

It eliminated most ownership restrictions on radio.

It encouraged diversity in broadcast ownership.

It caused a significant decline in the number of radio station owners.

Both a and c

Your answer has been submitted. The answer can be found on pages 207-210.

Question 23

The top five commercial radio chains control roughly _____ of the nation’s radio stations.

42 percent

26 percent

12 percent

7 percent

Your answer has been submitted. The answer can be found on page 210.

Question 24

Which of the following occurred in the 1990s as a response to corporate control of America’s radio airwaves?

The majority of Americans stopped listening to commercial radio.

NAB lobbyists began going after pirate radio stations.

Low-power FM (LPFM) was approved.

None of the above

Your answer has been submitted. The answer can be found on page 210.

Question 25

What trend has caused radio to move away from localism?

Radio markets’ domination by a few owners

Deregulation of the broadcast industry

A decline in public debates about the value of radio as a natural resource

All of the above

Your answer has been submitted. The answer can be found on page 211.

Chapter 6 Quiz 1

Question 1

Question 2

Question 3

Question 4

Question 5

Question 6

Question 7

Question 8

Question 9

Question 10

Question 11

Question 12

Question 13

Question 14

Question 15

Question 16

Question 17

Question 18

Question 19

Question 20

Question 21

Question 22

Question 23

Question 24

Question 25