mediaessentials3e

Question 1

Radio evolved into a true mass-medium in the ________.

1840s

1880s

1920s

1940s

Your answer has been submitted. The answer can be found on page 185.

Question 2

The first transatlantic cable was capable of transmitting about how many words per minute?

Six

Twelve

Fifteen

Twenty-five

Your answer has been submitted. The answer can be found on page 186

Question 3

Which of the following was NOT a limitation of the early telegraph?

It did not transmit voices.

It did not allow for ship-to-shore communication.

It did not allow for international communication.

None of the above

Your answer has been submitted. The answer can be found on pages 186-187.

Question 4

Guglielmo Marconi developed ____.

electromagnetic waves

FM radio

vacuum tubes

wireless telegraphy

Your answer has been submitted. The answer can be found on pages 188-189.

Question 5

Lee De Forest’s invention, the Audion vacuum tube, was essential to the development of _______.

voice transmission

long-distance radio

television

All of the above

Your answer has been submitted. The answer can be found on pages 188-189.

Question 6

What did the Radio Act of 1912 accomplish?

It required all radio stations on land or at sea to be licensed.

It required all large ships to be equipped with wireless equipment.

It required each radio station to be operated only by a licensed person.

Both a and c

Your answer has been submitted. The answer can be found on page 190.

Question 7

In November of _____, the Westinghouse station KDKA went live with what is considered the first professional radio broadcast.

1912

1916

1920

1922

Your answer has been submitted. The answer can be found on page 191.

Question 8

A cost-saving operation that links a group of affiliate or subsidiary broadcast stations that share programming produced at a central location is known as a(n) _________.

network

conglomerate

affiliate

broadcast

Your answer has been submitted. The answer can be found on page 191.

Question 9

Which of the following was NOT a type of programming during the golden age of radio?

Top 40

Quiz shows

Soap opera

Situation comedy

Your answer has been submitted. The answer can be found on pages 194-196.

Question 10

The transistor revolutionized the radio’s ____.

size

mobility

cost

All of the above

Your answer has been submitted. The answer can be found on page 197.

Question 11

FM radio, ideal for music, provides greater ________ than AM radio.

clarity

reception

volume

Both a and b

Your answer has been submitted. The answer can be found on page 197.

Question 12

The Top 40 radio format can trace its origins back to ______________.

television variety shows

oldies shows

the number of records stored in a jukebox

All of the above

Your answer has been submitted. The answer can be found on page 198.

Question 13

Radio stations had more room to experiment with formats during the ______.

late 1950s

mid 1960s

1970s

1980s

Your answer has been submitted. The answer can be found on page 198.

Question 14

Which of the following is a component of the Top 40 radio format?

A deejay

Programmed blocks of time

Advertising

All of the above

Your answer has been submitted. The answer can be found on page 198.

Question 15

Radio stations usually view target markets based on their _______.

age

income

gender

All of the above

Your answer has been submitted. The answer can be found on page 199.

Question 16

Which of the following is true about the adult contemporary format?

It is also known as middle-of-the-road.

It is one of radio’s oldest and most popular formats.

It plays an eclectic mix of news, talk, oldies, and soft rock music.

All of the above

Your answer has been submitted. The answer can be found on page 199.

Question 17

The Pacifica Foundation was formed to do what?

Monitor nonprofit stations

Assign frequency space to all noncommercial stations

Run experimental public stations

Fund National Public Radio

Your answer has been submitted. The answer can be found on page 201.

Question 18

One of the first noncommercial radio networks was _____.

National Public Radio

Corporation for Public Broadcasting

Free Radio Network

Non Profit Radio

Your answer has been submitted. The answer can be found on page 201.

Question 19

Approximately how many listeners do Morning Edition and All Things Considered attract each day?

Ten thousand

One to two million

Three to four million

None of the above

Approximately how many listeners do Morning Edition and All Things Considered attract each day?

Your answer has been submitted. The answer can be found on page 204.

Question 20

Digital technology enabling broadcasters to multicast within their analog frequency is called ____.

nonprofit radio

Internet radio

HD radio

satellite radio

Your answer has been submitted. The answer can be found on page 206.

Question 21

Radio reaches _______ percent of teenagers and adults each day.

None of the above

Your answer has been submitted. The answer can be found on page 206.

Question 22

How much of a radio’s operating budget typically covers music programming costs?

10 percent

20 percent

35 percent

None of the above

Your answer has been submitted. The answer can be found on page 207.

Question 23

In the 1990s, grassroots activism resulted in the formation of _____ stations.

LPFM

public

nonprofit

None of the above

Your answer has been submitted. The answer can be found on page 210.

Question 24

Radio station owners are required to renew their broadcasting licenses every _________.

six months

three years

five years

eight years

Your answer has been submitted. The answer can be found on page 211.

Question 25

What role within American society can radio be credited with?

Helping to shape American culture

Popularizing rock and roll music

Linking listeners with their cultural heritages

All of the above

Your answer has been submitted. The answer can be found on page 181.

Chapter 6 Quiz 2

Question 1

Question 2

Question 3

Question 4

Question 5

Question 6

Question 7

Question 8

Question 9

Question 10

Question 11

Question 12

Question 13

Question 14

Question 15

Question 16

Question 17

Question 18

Question 19

Question 20

Question 21

Question 22

Question 23

Question 24

Question 25