mediaessentials3e

Question 1

What is a zoetrope?

A cylindrical device that rapidly twirled images inside and appeared to move them.

A device that used an oil lamp and glass plate to project images.

A two-sided card with different images on each side that twirled.

None of the above

What is a zoetrope?

Your answer has been submitted. The answer can be found on page 220.

Question 2

Louis and Auguste Lumière developed a ____.

type of film

projection system

sound system

movie studio

Your answer has been submitted. The answer can be found on pages 221-222.

Question 3

The first public showing of a filmstrip using the vitascope featured ________.

a boxing match

a galloping horse

waves rolling onto a beach

Both a and c

Your answer has been submitted. The answer can be found on page 222.

Question 4

Movies entered mass-medium status when they ________.

became popular as visual novelties in amusement arcades, wax museums, and traveling carnivals

matched sound with moving images

began to tell stories through a series of depicted actions

All of the above

Your answer has been submitted. The answer can be found on page 222.

Question 5

The Life of an American Fireman is considered the ____.

first silent film

first American narrative film

first color film

first major film release

The Life of an American Fireman is considered the ____.

Your answer has been submitted. The answer can be found on page 223.

Question 6

Which of the following movie studios was part of the early film oligopoly?

Paramount

Universal

United Artists

All of the above

Your answer has been submitted. The answer can be found on page 224.

Question 7

By the late 1920s, there were ____ major studios.

four

five

six

seven

Your answer has been submitted. The answer can be found on page 224.

Question 8

This person was instrumental in driving the early movie industry away from the east coast.

William Fox

Thomas Edison

Adolph Zukor

None of the above

Your answer has been submitted. The answer can be found on pages 224-225.

Question 9

Popular movie actors in the early 1900s _____________.

were free to work for any studio that was hiring

signed exclusive contracts obligating them to stick with one studio

found themselves with a new, elevated status in the popular culture

Both b and c

Your answer has been submitted. The answer can be found on pages 225-226.

Question 10

The practice of loaning out movies for a share in box-office revenue is known as ____.

bartering

film exchange

production

loan agreement

Your answer has been submitted. The answer can be found on page 195.

Question 11

The first feature-length film was ________.

The Birth of a Nation

Ben-Hur

The Ten Commandments

Napoleon

Your answer has been submitted. The answer can be found on page 228.

Question 12

Which of the following early talkies was considered a commercial breakthrough for this medium?

The Great Train Robbery

The Wizard of Oz

The Singing Fool

The Jazz Singer

Your answer has been submitted. The answer can be found on pages 228-229.

Question 13

What gives Hollywood movies their distinctive flavor?

The narrative

The genre

The author

All of the above

Your answer has been submitted. The answer can be found on page 229.

Question 14

Which of the following best describes genre in the context of understanding film as a medium?

A full-length narrative film

A way to categorize film by nationality

Criteria used to determine film ratings

A category of film in which certain types of plots and characters appear over and over

Which of the following best describes genre in the context of understanding film as a medium?

Your answer has been submitted. The answer can be found on page 230.

Question 15

How many female directors have received an Academy Award nomination for directing a feature film?

Four

Ten

Twenty-five

None

Your answer has been submitted. The answer can be found on page 231.

Question 16

When did national movie attendance peak in the United States?

1935

1946

1987

2000

Your answer has been submitted. The answer can be found on page 233.

Question 17

Which of the following affected movie ticket sales?

A younger marrying age

The move to suburbia

A new focus on buying consumer goods like furniture and cars

All of the above

Your answer has been submitted. The answer can be found on page 236.

Question 18

When did the Motion Picture Association of America launch its ratings system?

1945

1962

1967

1973

Your answer has been submitted. The answer can be found on pages 236-237.

Question 19

In an effort to win back audiences in the 1940s and 1950s, studios ____.

dealt with taboo subjects

improved the quality of the picture and sound

experimented with gimmicky promotions

All of the above

Your answer has been submitted. The answer can be found on pages 236-237.

Question 20

Which of these technological innovations did the film industry introduce to lure viewers away from their TV sets?

Blu-ray players

Hulu

Technicolor

Smartphone downloads

Your answer has been submitted. The answer can be found on page 237.

Question 21

This source of revenue provides major studios with 30 to 50 percent of the box-office and video-rental money made from a movie.

Foreign distribution

Box-office sales

Independent-film distribution

All of the above

Your answer has been submitted. The answer can be found on page 238.

Question 22

Which of the following best describes synergy?

Promotional tie-ins within a corporation’s own companies

Using recognizable brands in films

Movie studios controlling all aspects of a film’s creation

None of the above

Which of the following best describes synergy?

Your answer has been submitted. The answer can be found on page 239.

Question 23

This allows studios to gain the technologies or competencies it needs to remain profitable.

Distribution

Marketing

Acquisitions

All of the above

Your answer has been submitted. The answer can be found on page 240.

Question 24

Which of the following has digital filmmaking made possible?

Lower production costs

Opportunities for independent filmmakers

Easy distribution of film via the Internet

All of the above

Your answer has been submitted. The answer can be found on page 241.

Question 25

Popular cultural products that provide us with shared experiences are known as ________.

cultural links

global villages

consensus narratives

None of the above

Your answer has been submitted. The answer can be found on page 246.

Chapter 7 Quiz 1

Question 1

Question 2

Question 3

Question 4

Question 5

Question 6

Question 7

Question 8

Question 9

Question 10

Question 11

Question 12

Question 13

Question 14

Question 15

Question 16

Question 17

Question 18

Question 19

Question 20

Question 21

Question 22

Question 23

Question 24

Question 25