Chapter 11 Quiz 2

Question 1

The first advertising agencies were _____.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 366.

Question 2

The practice of branding ________.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on pages 367-368.

Question 3

Patent medicines were often made with _____.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 368.

Question 4

How did advertising work to shape American values?

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B.
C.
D.
Your answer has been submitted. The answer can be found on pages 368-369.

Question 5

Which of the following is a watchdog organization established to monitor advertising from making deceptive claims?

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 369.

Question 6

In the 1980s, advertising was inspired by the imagery depicted in _____.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 371.

Question 7

Account planners of an advertising agency use _____ to assess the behaviors and attitudes of consumers toward particular products.

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 373.

Question 8

What does the psychographics approach to studying consumer behavior consider?

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 373.

Question 9

The most expensive program for purchasing television advertising is the _______.

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 376.

Question 10

Advertisers consider this the “third screen.”

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 378.

Question 11

A common advertising technique is _____, which uses celebrities to endorse a product.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 380.

Question 12

The _____ associates a product with simplicity.

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 380.

Question 13

The bandwagon effect _____.

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 380.

Question 14

Why are ads that tell stories effective?

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B.
C.
D.
Your answer has been submitted. The answer can be found on pages 384-385.

Question 15

Product placement is a strategy used in _______.

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 385.

Question 16

What can be said about Channel One?

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on pages 386.

Question 17

Which of the following health problems do many critics accuse ads of contributing to?

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 387.

Question 18

According to a survey, how many adults have asked their doctor about a particular drug after seeing an ad for it on TV?

A.
B.
C.
D.
Your answer has been submitted. The answer can be found on page 391.

Question 19

Which nonprofit organization sponsors the “Truth” ad campaign?

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 391.

Question 20

Using ad techniques to persuade the public to adopt a particular viewpoint is called _____.

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 393.
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