Chapter 12 Quiz 1

Question 1

An early press agent was responsible for which of the following things?

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 405.

Question 2

John Burke, who promoted the Buffalo Bill show, was one of the first PR agents _____.

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 406.

Question 3

What tactics did press agents who worked for the railroads in the 1850s use to increase the profits of their clients?

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B.
C.
D.
Your answer has been submitted. The answer can be found on pages 406-407.

Question 4

Who coined the term the “engineering of consent”?

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 408.

Question 5

Today, there are _____ as many women as men in the field of PR.

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 409.

Question 6

Propaganda is ________.

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 410.

Question 7

_____ are thirty- to ninety-second visual PR stories packaged to mimic the style of a broadcast news report.

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 414.

Question 8

A media-relations specialist _____.

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B.
C.
D.
Your answer has been submitted. The answer can be found on pages 415 and 418.

Question 9

Lobbying is a method of cultivating ________.

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 420

Question 10

Which country hired a PR firm to improve its image following the terrorist attacks of 9/11?

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 422.

Question 11

Many newspaper editors say that more than _____ of their story ideas each day originate with PR people.

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 422.

Question 12

Both journalists and PR professionals _______.

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 423.

Question 13

When did the PR industry form PRSA, its professional organization?

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 423.

Question 14

_____ publishes investigative reports on the PR industry.

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 425.

Question 15

Many major newspapers and TV networks now often regular assessments of facts and falsehoods contained in what aspect of PR?

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B.
C.
D.
Your answer has been submitted. The answer can be found on page 427.
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