Chapter
8. Chapter 8
Media Literacy Activity: The Evolving Meaning of Television
Media Literacy Practice Activity
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You must read each slide, and complete any questions on the slide, in
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Media Literacy Activity:
The Evolving Meaning of Television
Activity Objective: In this activity, you will apply the critical process
to explore the evolving meaning of television in the 21st century.
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Reviewing the Critical Process
Developing a media-literate critical perspective involves mastering five overlapping stages
that build on one another. Let’s review the critical process you’ll be using below:
Description: paying close attention, taking notes, and researching the
subject under study
Analysis: discovering and focusing on significant patterns that emerge
from the description stage
Interpretation: asking and answering “What does that mean?” and “So what?”
questions about one’s findings
Evaluation: arriving at a judgment about whether something is good, bad,
or mediocre, which involves subordinating one’s personal taste to the critical “bigger picture” resulting
from the first three stages
Engagement: taking some action that connects our critical perspective with
our role as citizens to question our media institutions, adding our own voice to the process of shaping the
cultural environment
Description
Use the following prompts to gather information about the different types of television:
- List ways that television programming and technologies (both delivery and access to content) have
changed
over time.
- List ways that your television viewing has changed over time.
- Identify as many types of television as you can. Include any video/screen programming that anyone
might
possibly lump into the category of television.
Use the space below to answer the following question.
Question
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_feedback: Your response has been accepted and will be graded by your instructor.
Analysis
Using the list you have created, find patterns in screen and video content, devices, delivery, payment models, etc.
Use the space below to answer the following questions.
Question
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_feedback: Your response has been accepted and will be graded by your instructor.
Interpretation
Through the following questions, interpret the meaning of the patterns you found.
Use the space below to answer the following questions.
Question
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_feedback: Your response has been accepted and will be graded by your instructor.
Evaluation
Next, we’ll identify what your view is as you assess whether changes in television are good
or bad.
Use the space below to answer the following questions.
Question
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_feedback: Your response has been accepted and will be graded by your instructor.
Engagement
Let’s take action! Read the industry trade sources to learn about the latest developments
in the evolution of television. Here are a few suggestions:
Use the space below to answer the following question.
Question
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_feedback: Your response has been accepted and will be graded by your instructor.