Chapter 1. Internet vs. TV Ad Spending
Internet vs. TV Ad Spending
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You must read each slide, and complete any questions on the slide, in
sequence.
Source: Bloomberg.
After watching the video, consider the question(s) below. Then “submit” your response.
1. This video mentions that Google and Facebook hold the monopoly in ad spending. How can sites like Twitter and Snapchat overcome these challenges?
Your response has been provisionally accepted and will be graded by your instructor.
2. Why do you think television ad spending is growing at a slower rate than online ad spending?
Your response has been provisionally accepted and will be graded by your instructor.