2. Celebrity endorsements in advertising often lead consumers to purchase products through ubDvDDszp2evDFUIaQC/7g== (central/peripheral) route persuasion.

3. We tend to agree to a larger request more readily if we have already agreed to a small request. This tendency is called the zs4eb/Qz8+HnX3d8 -TJbyg6e8Yys= -gW4r1+ofBkM= -C5pnDYaK7VMkwLMk phenomenon.

8. In a group situation that fosters arousal and anonymity, a person sometimes loses self-consciousness and self-control. This phenomenon is called J48TYDUaPpDXdSHD5ynJtRDksfg=

9. Sharing our opinions with like-minded others tends to strengthen our views, a phenomenon referred to as VBM1K7K+Vaqc5QqQ HYbNpWp8FELRpkE/0r9XgzSrgmo= .

10. Prejudice toward a group involves negative feelings, a tendency to discriminate, and overly generalized beliefs referred to as RXBGnDHeNByxpkV6hoYTpQ== .

12. The other-race effect occurs when we assume that other groups are w4/XmpGVUtcmSod7 (more/less) homogeneous than our own group.

17. The more familiar a stimulus becomes, the more we tend to like it. This exemplifies the wvmlmidBPYMhQSsN iJZuYn155eOIbL+EdeZW0Q== effect.

18. A happy couple celebrating their 50th wedding anniversary is likely to experience deep JOYin/lmq0fcfw78aELHeEqyyec= love, even though their e7Qs7ntJytzsiYmb0VvIpw== love has probably decreased over the years.

21. Our enemies often have many of the same negative impressions of us as we have of them. This exemplifies the concept of uPlw4J7VMhQcp595 -E/P9klwK2/wn6hMw perceptions.

22. One way of resolving conflicts and fostering cooperation is by giving rival groups shared goals that help them override their differences. These are called LGZaT+8MQK3MiX4iA6ZOqDkw9BE= goals.