The process of negotiating the identities that have been largely defined by organizational discourses.

Articulating how and in what ways differences among members will be valued.

An image of identity that views individuals as copies or templates of a preferred organizational identity.

Being real and honest in how we live and work with others.

An image of identity that is dependent on existing but shifting and unstable discourses.

The value-added commodity that one becomes through the consumption of products, services, knowledge, and so on.

How individuals position themselves in the world through language and action.

An image of identity in which the individual willingly embraces the preferred organizational identity.

A cultural practice of purchasing and using cultural artifacts to craft a self.

An image of identity characterized by basic conflict and contradictory forces.