Complete the exercise below by matching the key term to the appropriate definition.
strategic thinking competitive strategy differentiation strategic alignment superordinate goal targeted selection organizational development dystopian view synchronicity media richness | A clear statement of why customers should choose a company’s products or services over those of its competitors. The number of channels of contact afforded by a communication medium, in which each channel generally corresponds to one of the five senses. A broad outcome that everyone in an organization is motivated to achieve. A systematic job-interview process through which selected experts assess job candidates on the key dimensions of each job. A perspective on information technology that sees technology as benefiting the economic elite and limiting personal freedoms. The capacity of a technology to allow for two-way or multi-way communication. The purposeful facilitation of strategic systems change. The process of collecting relevant environmental data and making conscious choices about organizational values, positioning, and direction. The process of modifying organizational systems and structures to support a competitive strategy. A popular business strategy that involves highlighting the unique or special qualities of a product or service. |