FIGURE 2.19 The brain in action As this person looks at a photo, the fMRI (functional MRI) scan shows increased activity (color represents increased bloodflow) in the visual cortex in the occipital lobes. When the person stops looking, the region instantly calms down.
NeuroImage, Vol. 4, V.P. Clark, K. Keill, J. Ma. Maisog, S. Courtney, L. G. Ungerleider, and J. V. Haxby, Functional Magnetic Resonance Imaging of Human Visual Cortex during Face Matching: A Comparison with Positron Emission Tomography, August 1996, with permission from Elsevier.