| Researchers use self-report inventories and peer reports to assess and score the Big Five personality factors. |
| (Memory tip: Picturing a CANOE will help you recall these.) |
| Disorganized, careless, impulsive | Steve Wisbauer/Getty Images | Organized, careful, disciplined |
| Ruthless, suspicious, uncooperative | Soft-hearted, trusting, helpful |
| Calm, secure, self-satisfied | Anxious, insecure, self-pitying |
| Practical, prefers routine, conforming | Imaginative, prefers variety, independent |
| Retiring, sober, reserved | Sociable, fun-loving, affectionate |