9.4 Emotion: Arousal, Behavior, and Cognition

LOQ 9-7 What are the three parts of an emotion, and what theories help us to understand our emotions?

Motivated behavior is often connected to powerful emotions. My [DM’s] own need to belong was unforgettably disrupted one day when I went to a huge store and brought along Peter, my toddler first-born child. As I set Peter down on his feet for a moment to do some paperwork, a passerby warned, “You’d better be careful or you’ll lose that boy!” Not more than a few breaths later, I turned and found no Peter beside me.

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Courtesy of David Myers

With mild anxiety, I peered around one end of the customer service counter. No Peter in sight. With slightly more anxiety, I peered around the other end. No Peter there, either. Now, with my heart pounding, I circled the neighboring counters. Still no Peter anywhere. As anxiety turned to panic, I began racing up and down the store aisles. He was nowhere to be found. Seeing my alarm, the store manager used the public-address system to ask customers to assist in looking for a missing child. Soon after, I passed the customer who had warned me. “I told you that you were going to lose him!” he now scorned. With visions of kidnapping (strangers routinely admired that beautiful child), I braced for the possibility that my neglect had caused me to lose what I loved above all else, and—dread of all dreads—that I might have to return home and face my wife without our only child. Never before or since have I felt such panic.

But then, as I passed the counter yet again, there he was, having been found and returned by some obliging customer! In an instant, the arousal of terror spilled into ecstasy. Clutching my son, with tears suddenly flowing, I found myself unable to speak my thanks and stumbled out of the store awash in grateful joy.

Where do such emotions come from? Why do we have them? What are they made of? Emotions don’t exist just to give us interesting experiences. They are our body’s adaptive response, supporting our survival. When we face challenges, emotions focus our attention and energize our action (Cyders & Smith, 2008). Our heart races. Our pace quickens. All our senses go on high alert. Receiving unexpected good news, we may find our eyes tearing up. We raise our hands in triumph. We feel joy and a newfound confidence.

emotion a response of the whole organism, involving (1) bodily arousal, (2) expressive behaviors, and (3) conscious experience.

As my panicked search for Peter illustrates, emotions are a mix of

Psychologists’ task is fitting these three pieces together. To do that, we need answers to two big questions:

  1. A chicken-and-egg debate: Does your bodily arousal come before or after your emotional feelings? (Did I first notice my racing heart and faster step, and then feel terror about losing Peter? Or did my sense of fear come first, stirring my heart and legs to respond?)

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  2. How do thinking (cognition) and feeling interact? Does cognition always come before emotion? (Did I think about a kidnapping threat before I reacted emotionally?)

Historical theories of emotion, as well as current research, have tried to answer these questions.

Historical Emotion Theories

The psychological study of emotion began with the first question: How do bodily responses relate to emotions? Two historical theories provided different answers.

James-Lange Theory: Arousal Comes Before Emotion

James-Lange theory the theory that our experience of emotion is our awareness of our physiological responses to an emotion-arousing stimulus.

Common sense tells most of us that we cry because we are sad, lash out because we are angry, tremble because we are afraid. First comes conscious awareness, then the feeling. But to psychologist William James, an early explorer of human feelings, this commonsense view of emotion had things backward. Rather, “We feel sorry because we cry, angry because we strike, afraid because we tremble” (1890, p. 1066). James’ idea was also proposed by Danish physiologist Carl Lange, and so is called the James-Lange theory. James and Lange would have guessed that I noticed my racing heart and then, shaking with fright, felt the whoosh of emotion—that my feeling of fear followed my body’s response.

Cannon-Bard Theory: Arousal and Emotion Happen at the Same Time

Cannon-Bard theory the theory that an emotion-arousing stimulus simultaneously triggers (1) physiological responses and (2) the subjective experience of emotion.

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JOY EXPRESSED IS JOY FELT According to the James-Lange theory, we don’t just smile because we share our teammates’ joy. We also share the joy because we are smiling with them.
Matt Sullivan/Reuters/Landov

Physiologist Walter Cannon (1871–1945) disagreed with James and Lange. Does a racing heart signal fear, anger, or love? The body’s responses—heart rate, perspiration, and body temperature—are too similar to cause the different emotions, said Cannon. He and another physiologist, Philip Bard, concluded that our bodily responses and experienced emotions occur simultaneously. So, according to the Cannon-Bard theory, my heart began pounding as I experienced fear. The emotion-triggering stimulus traveled to my sympathetic nervous system, causing my body’s arousal. At the same time, it traveled to my brain’s cortex, causing my awareness of my emotion. My pounding heart did not cause my feeling of fear, nor did my feeling of fear cause my pounding heart. Bodily responses and experienced emotions are separate.

But are they really independent from each other? The Cannon-Bard theory has been challenged by studies of people with severed spinal cords, including a survey of 25 injured World War II soldiers (Hohmann, 1966). Those with lower-spine injuries, who had lost sensation only in their legs, reported little change in their emotions’ intensity. Those with high spinal cord injury, who could feel nothing below the neck, did report changes. Some reactions were much less intense than before the injuries. Anger, one man with a high spinal cord injury confessed, “just doesn’t have the heat to it that it used to. It’s a mental kind of anger.” Other emotions, those expressed mostly in body areas above the neck, were felt more intensely. These men reported increases in weeping, lumps in the throat, and getting choked up when saying good-bye, worshipping, or watching a touching movie. Such evidence has led some researchers to view feelings as “mostly shadows” of our bodily responses and behaviors (Damasio, 2003).

But our emotions also involve cognition (Averill, 1993; Barrett, 2006). Here we arrive at psychology’s second big emotion question: How do thinking and feeling interact? Whether we fear the man behind us on the dark street depends entirely on whether we interpret his actions as threatening or friendly.

Schachter-Singer Two-Factor Theory: Arousal + Label = Emotion

two-factor theory Schachter and Singer’s theory that to experience emotion we must (1) be physically aroused and (2) cognitively label the arousal.

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THE SPILLOVER EFFECT Arousal from a soccer match can fuel anger, which can descend into rioting or other violent confrontations.
Oleg Popov/Reuters/Landov

Stanley Schachter and Jerome Singer (1962) demonstrated that how we assess, or appraise, our experiences matters greatly. Our physical reactions and our thoughts (perceptions, memories, and interpretations) together create emotion. In their two-factor theory, emotions therefore have two ingredients: physical arousal and cognitive appraisal. An emotional experience, they argued, requires a conscious interpretation of arousal.

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Sometimes our arousal spills over from one event to the next, influencing our response. Imagine arriving home after a fast run and finding a message that you got a longed-for job. With arousal lingering from the run, will you feel more excited than you would be if you heard this news after staying awake all night studying?

To explore this spillover effect, Schachter and Singer injected college men with epinephrine, a hormone that triggers feelings of arousal. Picture yourself as a participant. After receiving the injection, you go to a waiting room. You find yourself with another person (actually someone working with the experimenters) who is acting either joyful or irritated. As you observe this accomplice, you begin to feel your heart race, your body flush, and your breathing become more rapid. If you had been told to expect these effects from the injection, what would you feel? The actual volunteers felt little emotion—because they assumed their arousal was caused by the drug. But if you had been told the injection would produce no effects, what would you feel? Perhaps you would react as another group of participants did. They “caught” the apparent emotion of the other person in the waiting room. They became happy if the accomplice was acting joyful, and testy if the accomplice was acting irritated.

image For a 4-minute demonstration of the relationship between arousal and cognition, see LaunchPad’s Video: Emotion = Arousal Plus Interpretation.

We can experience a stirred-up state as one emotion or another, depending on how we interpret and label it. Dozens of experiments have demonstrated this effect (Reisenzein, 1983; Sinclair et al., 1994; Zillmann, 1986). As one happiness researcher noted, “Feelings that one interprets as fear in the presence of a sheer drop may be interpreted as lust in the presence of a sheer blouse” (Gilbert, 2006).

The point to remember: Arousal fuels emotion; cognition channels it.

Zajonc, LeDoux, and Lazarus: Emotion and the Two-Track Brain

Is the heart always subject to the mind? Must we always interpret our arousal before we can experience an emotion? No, said Robert Zajonc (1923–2008) [ZI-yence]. He argued that we actually have many emotional reactions apart from, or even before, our interpretation of a situation (Zajonc, 1980, 1984). Can you recall liking something or someone immediately, without knowing why? These reactions often reflect the automatic processing that takes place in our two-track mind.

Our emotional responses are the final step in a process that can follow two different pathways in our brain, both via the thalamus. Some emotions, especially our more complex feelings, like hatred and love, travel a “high road” to the brain’s cortex (FIGURE 9.10). There, we analyze and label information before we order a response via the amygdala (an emotion-control center).

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Figure 9.10: FIGURE 9.10 The brain’s pathways for emotions The two-track brain processes sensory input on two different pathways. (a) Some input travels to the cortex (via the thalamus) for analysis and is then sent to the amygdala. (b) Other input travels directly to the amygdala (via the thalamus) for an instant emotional reaction.

But sometimes our emotions (especially simple likes, dislikes, and fears) take what Joseph LeDoux (2002, 2015) has called the “low road.” This neural shortcut bypasses the cortex (FIGURE 9.10b). Following the low road, a fear-provoking stimulus travels from the eye or the ear directly to the amygdala. This shortcut enables our greased-lightning emotional response (“Life in danger!”) before our brain interprets the exact source of danger. Like speedy reflexes (that also operate apart from the brain’s thinking cortex), the amygdala’s reactions are so fast that we may not be aware of what’s happened (Dimberg et al., 2000).

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The amygdala’s structure makes it easier for our feelings to hijack our thinking than for our thinking to rule our feelings (LeDoux & Armony, 1999). It sends more neural projections up to the cortex than it receives back. In the forest, we can jump when we hear rustling in nearby bushes and leave it to our cortex (via the high road) to decide later whether the sound was made by a snake or by the wind. Such experiences support Zajonc’s belief that some of our emotional reactions involve no deliberate thinking.

Emotion researcher Richard Lazarus (1991, 1998) agreed that our brain processes vast amounts of information without our conscious awareness, and that some emotional responses do not require conscious thinking. Much of our emotional life operates via the automatic, speedy low road. But, he asked, how would we know what we are reacting to if we did not in some way appraise the situation? The appraisal may be effortless and we may not be conscious of it, but it is still a mental function. To know whether a stimulus is good or bad, the brain must have some idea of what it is (Storbeck et al., 2006). Thus, said Lazarus, emotions arise when we appraise an event as harmless or dangerous, whether we truly know it is or not. We appraise the sound of the rustling bushes as the presence of a threat. Later, we learn that it was “just the wind.”

Let’s sum up (see also TABLE 9.3). As Zajonc and LeDoux have demonstrated, some emotional responses—especially simple likes, dislikes, and fears—involve no conscious thinking. When I [ND] see a big spider trapped behind glass, I experience fear, even though I know the spider can’t hurt me. Such responses are difficult to alter by changing our thinking. Within a fraction of a second, we may automatically perceive one person as more likable or trustworthy than another (Willis & Todorov, 2006). This instant appeal can even influence our political decisions if we vote (as many people do) for the candidate we like over the candidate expressing positions closer to our own (Westen, 2007).

Table 9.3: TABLE 9.3 Summary of Emotion Theories
Theory Explanation of Emotions Example
James-Lange Our awareness of our specific bodily responses to emotion-arousing stimuli We observe our heart racing after a threat and then feel afraid.
Cannon-Bard Bodily responses + simultaneous subjective experience Our heart races at the same time that we feel afraid.
Schachter-Singer Two factors: general arousal + a conscious cognitive label We may label our arousal as fear or excitement, depending on context.
Zajonc; LeDoux Instant, before cognitive appraisal We automatically feel startled by a sound in the forest before labeling it as a threat.
Lazarus Appraisal (“Is it dangerous or not?”)—sometimes without our awareness—defines emotion The sound is “just the wind.”

But other emotions—including moods such as depression, and complex feelings such as hatred and love—are greatly affected by our interpretations, memories, and expectations. For these emotions, we have more conscious control. As you will see in Chapter 11, learning to think more positively about ourselves and the world around us can help us feel better.

Retrieve + Remember

Question 9.8

According to the Cannon-Bard theory, (a) our physiological response to a stimulus (for example, a pounding heart), and (b) the emotion we experience (for example, fear) occur ____________ (simultaneously/sequentially). According to the James-Lange theory, (a) and (b) occur ____________ (simultaneously/sequentially).

ANSWERS: simultaneously; sequentially (first the physiological response, and then the experienced emotion)

Question 9.9

According to Schachter and Singer, two factors lead to our experience of an emotion: (1) physiological arousal and (2) ____________ appraisal.

ANSWER: cognitive

Question 9.10

Emotion researchers have disagreed about whether emotional responses occur in the absence of cognitive processing. How would you characterize the approach of each of the following researchers: Zajonc, LeDoux, Lazarus, Schachter, and Singer?

ANSWER: Zajonc and LeDoux suggested that we experience some emotions without any conscious, cognitive appraisal. Lazarus, Schachter, and Singer emphasized the importance of appraisal and cognitive labeling in our experience of emotion.