Voice Your Ideas in a Public Forum 4
Speak with Purpose 10
Envision Your Speech as a Conversation 18
Stretch Away Stress 21
Seek Pleasure in the Occasion 21
Follow the Rules of Engagement 24
Beat the Odds by Listening 30
Custom-Fit Your Message 38
Be Authentic 40
Be Sensitive to Disability When Analyzing an Audience 42
Consult Global Opinion Polls 43
Explore Topics on CQ Researcher 48
Use the Thesis Statement to Stay Focused 55
Give the Story Structure 57
Use a Variety of Supporting Materials 58
Use Statistics Selectively—and Memorably 59
Avoid Cherry-Picking 61
Mix It Up with Both Primary and Secondary Sources 62
Use Watchdog Sites to Check the Facts 75
Find the Right Subject Headings 84
Consider Audience Perception of Sources 87
Credit Sources in Presentation Aids 93
Save the Best for Last—or First 97
Spend Time Organizing Speech Points 99
Blend Organizational Patterns 106
Find Freedom with the Topical Pattern 110
Sometimes Only Exact Wording Will Do 120
When Not to Preview Your Topic 128
When Establishing Credibility Is Especially Key 130
Bring Your Speech Full Circle 132
Experiment with Phrases and Sentence Fragments 134
Avoid Clichés and Mixed Metaphors 136
Avoid the “Shock Jock” Syndrome 137
Denotative versus Connotative Meaning 138
Breathe from Your Diaphragm 146
Control Your Rate of Speaking 147
Avoid Meaningless Vocal Fillers 147
Stand Straight 152
Learn from the Legends 153
Practice Five Times 154
Hold the Handouts 160
Beware of “Chartjunk” 162
Using Serif and Sans Serif Type 162
Enlighten Rather than Advocate 176
Reveal the Backstory 178
Use Analogies Accurately 180
Expect Modest Results 190
Base Your Emotional Appeals on Sound Reasoning 191
Show Them the Reward 194
Respond to the Introduction 221
Commemorate Life—Not Death 223
Be Yourself When Using Humor 224
Tailor Your Message to the Audience and Occasion 225
Sounding Enthusiastic Online 233
Put a Face to the Speaker(s) 237
Handling Trolls Online 239
Optimize Decision Making in Groups 240
Team Cohesion Pays Off 243
Be Mindful of Your Nonverbal Behavior 244
Speak Ethically at Work 248
Adapt the Motivated Sequence to the Selling Situation 248
Build Career Skills 253
Flowing the Debate 257
What Do Science-Related Courses Include? 261
Make the Introduction Motivating 263
What Are the Technical Disciplines? 265
Prepare Technical Presentations Carefully 267
Narrow Your Topic 269
Be Prepared to Lead a Discussion 271
Be an Active Lecturer 273
Check for Correct Articulation 298