Activity for the book My Psychology

Show Me More: 3.1 The McGurk Effect: Does Lip reading Override Hearing?

View the Show Me More video and then answer the questions.

Timothy Revell

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The McGurk effect is an example of a(n) illusion.
Chad wants to show his friend Jay the McGurk effect. Which item below would be most effective at demonstrating this curious phenomenon?
The primary explanation behind the McGurk effect is the fact that the sensory system it involves would be best described as being:
Several years ago, a major manufacturer of ketchup tried selling green and purple ketchup. The effect was achieved with simple food coloring, and the ketchup had no flavor change; however, customers reported that they hated the flavor. Can the McGurk effect help explain this unusual response?