What Is a Proposal Argument?

When you write a proposal argument, you suggest a solution to a problem. The purpose of a proposal argument is to convince people that a problem exists and that your solution is both practical and worthwhile.

Proposal arguments are the most common form of argument. You see them every day on billboards and in advertisements, editorials, and letters to the editor. The problems proposal arguments address can be local:

The problems addressed in proposal arguments can also be more global:

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Many proposals try to influence behavior.
Image courtesy of People for the Ethical Treatment of Animals,www.peta.org

PROBLEM-SOLVING STRATEGIES

Because the purpose of a proposal argument is to solve a problem, you should begin by considering both the problem and its significance. By following a simple step-by-step process (alone or in a group), you can analyze the problem and develop effective strategies for solving it.

Identify the problem.

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Explore the possible causes of the problem.

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Brainstorm possible solutions.

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Examine the advantages and disadvantages of each solution.

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Select the best option.

Remember, problem solving is a process. If you solve the problem, you can begin to plan your proposal. If not, you should begin the process again, perhaps modifying the problem or its possible solutions.