By presenting the benefits of your proposal, you can convince undecided readers that your plan has merit. How, for example, would students benefit from an expansion of campus parking facilities? Would student morale improve because students would get fewer parking citations? Would lateness to class decline because students would no longer have to spend time looking for a parking spot? Would the college earn more revenue from additional parking fees? Although not all proposals list benefits, many do. This information can help convince readers that your proposal has merit and is worth implementing.