This essay was published in the Los Angeles Times on August 25, 2011.
INDIAN MASCOTS—
JACK SHAKELY
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I got my first lesson in Indians portrayed as sports team mascots in the early 1950s when my father took me to a Cleveland Indians–
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When we got back to Oklahoma, my mother took one look at the cap with its leering, big-
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So maybe I shouldn’t have been surprised when half a century later, a Los Angeles Times editorial about legislators in North Dakota struggling over whether the University of North Dakota should be forced to change its team name and mascot from the Fighting Sioux provoked such a strong reaction. It was an irritant, like a long-
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“It is a small matter, perhaps, but far from trivial.”
Most stories about sports teams and their ethnic mascots are treated like tempests in a teacup. The Times’ editorial writer, however, while noting that the solons probably had better things to do, understood the sensitivity and pain that can accompany such a seemingly trivial subject. It is a small matter, perhaps, but far from trivial.
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Many of the fights over team names and mascots cover familiar territory. Usually the team name in question has been around so long as to lose a good bit of its meaning. The University of Illinois’ Fighting Illini, for example, refers to an Indian nation, but now that its Chief Illiniwek mascot has been abandoned, few people make the connection. Nor do they think twice about what the Atlanta Braves or Edmonton Eskimos or Florida State Seminoles represent other than sports franchises. But that doesn’t necessarily make the brands benign. And the irony that the football team in our nation’s capital is called the Redskins is not lost on a single Native American.
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The controversy over changing ethnocentric mascot names is not a simple matter of stodgy white alums holding on to college memories. Indians, too, are conflicted. In a 2002 study on the subject, Sports Illustrated reported that 84 percent of Native Americans polled had no problem with Indian team names or mascots. Although the methods used by the magazine to reach these figures were later criticized, that misses the point. If 16 percent of a population finds something offensive, that should be enough to signal deep concern. There are many things in this country that are subject to majority rule; dignity and respect are not among them.
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And it is dignity and respect we are talking about. Since the creation of the National Coalition on Racism in Sports and Media in 1991, that group of Native American organizations has been protesting negative portrayals of Indians, hammering away at what’s behind our discomfort with Indian sports mascots. Many of these mascots—
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When I went to an Atlanta Braves game in the 1970s, the Braves name wasn’t the biggest problem. It was that cringe-
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Few people complain about Florida State University calling itself the Seminoles. But its war-
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It isn’t easy or inexpensive to remove ethnic and racial stereotypes from college and professional sports. When Stanford University changed from the Indians to the Cardinals in 1972, recriminations were bitter. Richard Lyman, a friend of mine, was president of Stanford at the time. He said the university lost millions of alumni dollars in the short run, but it was the right thing to do.
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In 21st-
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READING ARGUMENTS
How does Shakely incorporate personal narrative and anecdotal evidence into his argument? Do you find this kind of material convincing? Explain.
What point does Shakely make in his fourth paragraph? How is this point related to his thesis?
In what sense is this essay an ethical argument?
In paragraph 6, Shakely cites a poll that indicated that 84 percent of Native Americans “had no problem with Indian team names or mascots.” How does he use this evidence to reinforce his own position? How might this evidence also support a counterargument?
Where does Shakely make a cause-