Question 1.111

1.111 Another look at marketing products for seniors in Canada.

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In Exercise 1.32 (page 23), you analyzed data on the percent of the population over 65 in the 13 Canadian provinces and territories. Those with relatively large percents might be good prospects for marketing products for seniors. In addition, you might want to examine the change in this population over time and then focus your marketing on provinces and territories where this segment of the population is increasing.

  1. For 2006 and for 2011, describe the total population, the population over 65, and the percent of the population over 65 for each of the 13 Canadian provinces and territories. (Note that you will need to compute some of these quantities from the information given in the data set.)
  2. Write a brief marketing proposal for targeting seniors based on your analysis.

1.111

(a) Population values have not changed that much from 2006 to 2011. Ontario and Quebec have the largest populations, followed by Alberta and British Columbia. For Population over 65, most regions have similar percentages of over 65 except the three territories that are most northern; similar to overall population, these numbers haven—t changed much between 2006 and 2011. For percent of population over 65, four areas dominate, namely, Ontario, Quebec, British Columbia, and Alberta. Again, the numbers have not changed drastically between 2006 and 2011. (b) Most marketing techniques for targeting seniors should mention the four areas with the most population over 65: Ontario, Quebec, British Columbia, and Alberta.