1.112 Best brands variables.

Refer to Exercises 1.53 and 1.54 (page 36). The data set BRANDS contains values for seven variables: (1) rank, a number between 1 and 100 with 1 being the best brand, etc.; (2) company name; (3) value of the brand, in millions of dollars; (4) change, difference between last year’s rank and current rank; (5) revenue, in US$ billions; (6) company advertising, in US$ millions; and (7) industry.