1.120 What colors sell?
vcolor
Customers’ preference for vehicle colors vary with time and place. Here are data on the most popular colors in 2012 for North America.34
| Color | (Percent) |
|---|---|
| White | 24 |
| Black | 19 |
| Silver | 16 |
| Gray | 15 |
| Red | 10 |
| Blue | 7 |
| Brown | 5 |
| Other | 4 |
Use the methods you learned in this chapter to describe these vehicle color preferences. How would you use this information for marketing vehicles in North America?