Question 1.54

1.54 Advertising for best brands.

brands

Refer to the previous exercise. To calculate the value of a brand, the Forbes website uses several variables, including the amount the company spent for advertising. For this exercise, you will analyze the amounts of these companies spent on advertising, reported in millions of dollars.

  1. Graphically display the distribution of the dollars spent on advertising by these companies.
  2. Use numerical measures to summarize the distribution.
  3. Write a short paragraph discussing the advertising expenditures of the top 100 brands. Include the results of your analysis.